Get to know us

Services and history

We started with a purpose: to champion the small, independent winemakers of France who pour their passion into every bottle but lack the means to share their artistry with the world. At Prestige Wines de France, we set out to change the narrative—offering wines with real human stories behind them, not just commercial labels.

Our mission quickly grew into something greater, connecting the finest, rarest wines to discerning palates in Asia. Today, we continue to honor that purpose, bringing unparalleled exclusivity, authenticity, and craftsmanship to every sip, and redefining what it means to experience French wine.

People and culture

Our winemakers are what make us unique. Rather than sourcing from large, commercial producers, we partner directly with small, family-owned vineyards in France—producers who craft wines with passion, tradition, and care.

We are strong believers in celebrating their stories and artistry. Each bottle we select reflects their dedication and expertise, offering our customers a genuine connection to the heart of French winemaking. By working closely with these artisans, we ensure that their rare and exclusive wines reach connoisseurs who appreciate the extraordinary.

Lucas Sala

Founder and ceo

Lucas Sala, from the southwest of France, grew up immersed in the region’s rich winemaking traditions. A graduate of Esade Business School, he combines his heritage and international expertise in supply chain, marketing, and business analytics with a personal mission: to share the stories of France’s small, independent winemakers with the world.

His vision for Prestige Wines de France began with a realization: many small, family-run vineyards in France produce exceptional wines but lack the resources or means to share their craft with the world. Lucas saw an opportunity to connect these hidden gems to discerning audiences, particularly in Asian markets, where there is growing enthusiasm for rare and authentic wine experiences.

Driven by a belief that wine is more than a product—it’s a story of heritage, tradition, and human connection—Lucas is committed to building a brand that celebrates the unique narratives of small producers. Under his leadership, Prestige Wines de France focuses on sourcing exclusive, high-quality wines with genuine human stories, offering customers an unparalleled connection to French winemaking.

His objectives are clear:

• To bridge the gap between small French winemakers and global markets, starting with Asia.

• To champion authenticity and craftsmanship over mass production.

• To elevate wine appreciation by delivering rare, exceptional wines that embody tradition and exclusivity.

Through Prestige Wines de France, Lucas is shaping a future where the artistry of small winemakers is celebrated on a global stage, one bottle at a time. His dedication to excellence, storytelling, and cultural exchange makes Prestige Wines de France more than a business—it’s a mission to redefine the way the world experiences French wine.